Strategies for promoting casinos, as shared by a high-value gambler

George's VIP Casino Experience: A Deep Dive

Strategies for promoting casinos, as shared by a high-value gambler

George, a seasoned VIP casino player with over 20 years of experience, has a unique perspective on the world of high-stakes gambling. He prefers a personalised approach, shunning communications about "new and improved players clubs" if player benefits have been reduced.

His interactions with hosts, who often reach out to fill shows or events, can be uncomfortable for him. However, he appreciates VIP events, private dinners, and tournaments hosted by management.

George's opinion of the host service for VIP players remains undisclosed, but he dislikes the term "player development" and prefers to be simply "hosted." He finds the quality of VIP lounges and their free food and beverage options to be inconsistent.

When it comes to gaming, George enjoys playing blackjack, craps, and video poker. Occasionally, he plays slots with his wife when he's been winning. His gambling budget typically falls between $1,000-$2,000 a month, making him an upper-tier player at two or three casinos at any one time. In his hometown, he is usually a top-tier player.

Casinos can improve the VIP player experience by offering personalized bonuses, VIP perks, loyalty programs, AI-driven CRM, responsive support, and ensuring that VIP lines are a true VIP experience. Cheap offers can be perceived as insensitive when a player moves down in VIP status.

Interestingly, George has traveled to over 100 casinos, mostly in the United States, but also in Canada, Europe, and Asia. He does not have a specific executive host mentioned in the text, but he is considered by Dennis Conrad, a well-known figure in the casino industry, to be his most knowledgeable and trusted "VIP casino customer advisor."

One issue George finds problematic is that hosts are paid and given bonuses based on their ability to get VIPs to spend more money. He also dislikes being "awarded" a host without requesting one. He appreciates the ability to turn accumulated VIP comps into free play in the casino.

Lastly, hosts should be trained not to interrupt VIPs while they're playing and to use clear, understandable language. This approach can help in maintaining a positive and enjoyable experience for VIP players like George.